Preserving Knowledge, Cultivating the Future

At Vanilla-Trade, we believe that the true value of Mexican vanilla begins with the people who cultivate it. The Farmer’s Voice is a collaborative project created to give space, visibility, and recognition to the farmers whose knowledge sustains one of the world’s most precious crops.

This initiative brings together smallholder farmers from the Sierra Madre de Soconusco, in the municipality of Tuzantán, Chiapas, alongside Vanilla-Trade and the University of Leicester. The project aims to document and share farmers’ lived experiences, practical knowledge, and deep connection to the land — directly from the field, in their own words.

The legacy of these farmers is not only agricultural, but cultural. It is a living combination of:

• Respect for the land
• Traditional and regenerative farming practices
• Strong work ethics passed down through generations
• Conservation, resilience, and innovation

These values are essential tools for building a sustainable future for vanilla cultivation. By creating a platform where farmers can share their voices, we help ensure that this knowledge is not lost, but passed on to future generations.

The Farmer’s Voice is more than a video project — it is a commitment to social engagement, ethical sourcing, and true origin transparency.

Watch the videos and listen to the voices behind Mexican vanilla.

#MakeADifference #MexicanVanilla #OriginVanilla #TheFarmersVoice #UniversityOfLeicester #MariaTouri #VanillaTrade #SocialEngagement #SmallFarmers #Mexico